the watsons show

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what began as a normal school in 1908, preparing a handful of students to become teachers, is today a nationally-ranked, research doctoral institution — with more than 21,000 diverse students and over 300 majors, minors, concentrations, and certificate programs. to showcase the beautiful and prodigious body of work in a manner that can be easily accessed by their arborists to support sales and service efforts, we created an immersive website with a swipe-able parallax portfolio of stunning wall-to-wall images. a consistent corporate-meets-modern design was created that introduced new fonts, a refreshed color palette and photo style — and an icon system representing each service. we are proud to be launching these resources to provide crucial support to our small businesses who might otherwise find it difficult to open and operate in a prime retail location in the city or invest in marketing and promotional resources.”, per the nycedc vice president of retail markets, “the vibrant new branding and campaign for new york city public markets aim to increase visibility and raise awareness of these vital community and cultural hubs for affordable, healthy, and diverse food. the line, called the pickle essentials, is a trio of rick’s most popular cucumber pickle chips (garlic dill, sweet, and spicy). all we had to do was to find a way to make an internal program work in the outside world. shows like the wizard of oz and cirque de soleil. the font’s simple, all-capital forms reference that period, while the sans serif typeface imbues the logo with modernity. rather, we gave it a warmth, conveying a  sense of the human touch. we’ve created advertising for concerts, television specials, theatrical shows, and speakers, including, but not limited to the tony awards at radio city music hall, elton john’s 60th birthday concert at madison square garden, and the concert featuring paul simon with surprise guest, art garfunkel, at the newly restored beacon theatre. to encapsulate the brand’s ability to manage daily stress, without the effects of smoking, alcohol, or pharmaceuticals, we created the tagline:  relax into life. and people are positively passionate about rick’s picks snacking pickles, for which we developed the package design—and all of the ensuing branding. there’s nothing we love more than doing work that does good. whether it’s a centennial celebration marking grand central’ milestones, or the annual holiday fair, film festival, taste of the terminal, or summer sendoff — there really is something for everyone all year round. how do we leverage the enormous success of last season’s 75th logo while setting the tone for the next 75 years? by drawing from the iconic elements of the venue; the towering vertical marquees, the glowing neon, the soaring wooden soldier, and the proscenium that frames the great stage, we infused the magical feeling of a child’s first visit, while retaining the perspective of the 75th celebration. as mentioned, our very first project for boston children’s was a nurse recruitment video that encapsulated the brand’s people, science, and unfettered caring.

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