The Willys version became the standard Jeep design, designated the model MB, and was built at their plant in Toledo, Ohio. The all-new 1997 Jeep Wrangler is the fifth Jeep vehicle to win the “4x4 of the Year” award.
The Grand Cherokee replaced the Wagoneer as a mid-sized luxury SUV – a design class many automakers would rush to imitate.
The Army chose Ford as a second supplier, building Jeeps to the Willys' design.
Joe Frazer, Willys-Overland President from 1939 to 1944, claimed to have coined the word jeep by slurring the initials G.P. At least two Jeep models (the CJ-5 and the SJ Wagoneer) enjoyed extraordinary three-decade production runs of a single body generation. DaimlerChrysler introduced the Overland name for a trim package on the 2002 Jeep Grand Cherokee. The TJ used a four-link coil suspension and featured a new interior.
 Willys-Overland and Ford, under the direction of Charles E. Sorensen (Vice-President of Ford during World War II), produced about 640,000 Jeeps towards the war effort, which accounted for approximately 18% of all the wheeled military vehicles built in the U.S. during the war.. World War II "jeep" that went into production in 1941 specifically tied the name to this light military 4x4, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. This time $70 million changed hands. The French automaker Renault began investing in AMC in 1979. In 1946, Spicer changed its corporate name to Dana Corporation. The cost per vehicle trended upwards as the war continued from the price under the first contract from Willys at US$648.74 (Ford's was $782.59 per unit).
The original 1984 XJ model was updated and called the "Jeep 2500" toward the end of its production that ended after 2005. The General Motors Hummer and Chrysler Jeep have been waging battle in U.S. courts over the right to use seven slots in their respective radiator grilles. American Motors set up the first automobile-manufacturing joint venture in the People's Republic of China on January 15, 1984.
The original 9-slot grille associated with all World War II jeeps was designed by Ford for their GPW, and because it weighed less than the original "Slat Grille" of Willys (an arrangement of flat bars), was incorporated into the "standardized jeep" design. Some of Jeep's vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the 1963 Wagoneer is considered to have started.
After more than 40 years, the four-wheel drive utility vehicles brand that had been a profitable niche for smaller automakers fell into the hands of one of the Big Three; and Jeep was the only AMC brand continued by Chrysler after the acquisition. It is due to be slowly replaced by the 2.4 liter World Engine." including oil and water, Willys-Overland's chief engineer Delmar "Barney" Roos modified the design in order to use Willys's heavy but powerful "Go Devil" engine, and won the initial production contract.
From 1955 onwards Willys offered two-wheel drive versions of their CJ Jeeps for commercial use, called DJ models (for 'Dispatcher Jeep'), in both open and closed body-styles.
"The 2.4 entered production in December 1994 for minivans and cloud cars with the four speed automatic transmission. In 1965, Jeep developed the M715 1.25-ton army truck, a militarized version of the civilian J-series Jeep truck, which served extensively in the Vietnam War. It is the precursor of subsequent generations of military light utility vehicles such as the Humvee, and inspired the creation of civilian analogs such as the original Series I Land Rover. Although no longer produced in the same Toledo Complex as the World War II originals, two streets in the vicinity of the old plant are named Willys Parkway and Jeep Parkway.  Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler's best selling brand in the U.S. during the first half of 2017. The "Jeep" brand has gone through many owners, starting with Willys-Overland, which filed the original trademark application for the "Jeep" brand-name in February 1943. 1,500 of each model (Bantam BRC-40, Ford GP, and Willys MA) were built and extensively field-tested. Starting with the basic Wrangler platform, Jeep engineers gave the Jeep the most thorough overhaul since the Quad evolved into the MB. , American Motors Corporation (AMC) in turn purchased Kaiser's money-losing Jeep operations in 1970.
The Land Rover was inspired by the Jeep. Many explanations of the origin of the word jeep have proven difficult to verify.
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